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The Truth about Synthetic Oil

July 7, 2020

OVERVIEW When deciding between conventional and synthetic oils, one of the first things the consumer sees is the price tag that is tied to a synthetic oil.  But it’s not always clear what we are getting for benefits from making the switch from a conventional to a synthetic product, which can make it difficult to justify that cost.   THE BENEFITS So what exactly are the benefits that we get from using…

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Hand Sanitizer Announcement

May 21, 2020

It's been an interesting time these last few weeks as we scrambled to switch a portion of our production from lubricants into hand sanitizer in order to help our local communities deal with the uncertainty of COVID-19, and it hasn't been easy! There's a lot of work that goes on behind the scenes before a finished product can go out to market. We had to try and source new bottles,…

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4 Steps for Marketing in the Construction Industry

February 26, 2020

  OVERVIEW There’s a common misconception that marketing isn’t associated with the construction industry. Whether you’re a large, mid-sized, or small construction company – marketing matters. The best companies know who their target market is, where they are receiving content and what content they want to see. Creating a strong brand image and persona can solidify customer loyalty and retention. Implementing a marketing strategy doesn’t have to cost you an…

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8 Things You Need to Know When Sampling Oil

February 11, 2020

OVERVIEW Performing regular oil analysis on samples from your equipment can help ensure that you are maximizing your equipment life, as well as getting the most out of your lubricants. This helps extend your oil drains, reduce maintenance costs, and detect issues before they become a catastrophic breakdown or failure. Following the best practices in these 8 area’s will help ensure that you are getting the most out of your…

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How to Choose the Right Lubricants for Construction Equipment

February 5, 2020

Selecting the proper lubricants for your heavy duty equipment can play a large roll in reducing upfront costs and expenses. The correct lubricants can improve your fuel efficiency, as well as increase engine performance and protection. This ends up as a significant cost savings when avoiding unplanned downtime and losses in production. Each OEM has different lubrication requirements, and you’ll want to ensure that you are using lubricants that are…

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