OVERVIEW There’s a common misconception that marketing isn’t associated with the construction industry. Whether you’re a large, mid-sized, or small construction company – marketing matters. The best companies know who their target market is, where they are receiving content and what content they want to see. Creating a strong brand image and persona can solidify customer loyalty and retention. Implementing a marketing strategy doesn’t have to cost you an…

OVERVIEW Performing regular oil analysis on samples from your equipment can help ensure that you are maximizing your equipment life, as well as getting the most out of your lubricants. This helps extend your oil drains, reduce maintenance costs, and detect issues before they become a catastrophic breakdown or failure. Following the best practices in these 8 area’s will help ensure that you are getting the most out of your…

Selecting the proper lubricants for your heavy duty equipment can play a large roll in reducing upfront costs and expenses. The correct lubricants can improve your fuel efficiency, as well as increase engine performance and protection. This ends up as a significant cost savings when avoiding unplanned downtime and losses in production. Each OEM has different lubrication requirements, and you’ll want to ensure that you are using lubricants that are…

The Canadian Environmental Protection Agency (CEPA) and the US Environmental Protection Agency (EPA) have legislated that emissions of NOx from diesel engines be reduced significantly. OVERVIEW The legislated emissions of nitrogen oxide (NOx) have led to the Selective Catalytic Reduction (SCR) technology and Diesel Exhaust Fluid (DEF). We’re here to answer your seven most frequently asked questions about DEF. 1: What is DEF? DEF is a non-toxic fluid composed of purified water…